Before
After
Supplement Brand
+$35,000/mo in email-attributed revenue
Lifecycle flows, campaign calendar, segmentation, and deliverability improvements.
Welcome SeriesPost-PurchaseWin-BackCampaigns
Retention Systems for Ecommerce Brands
We build retention systems that turn customers into repeat buyers.
Email & SMS systems designed to convert more visitors, recover lost revenue, and increase customer lifetime value.
Trusted by modern ecommerce brands
Why retention
We take retention seriously.
Increase profitability without increasing ad spend.
Every retained customer costs a fraction of a new one. Retention is the highest-ROI lever you have.
Email revenue+82%
SMS revenue+54%
Repeat rate+71%
LTV growth+91%
Turn first-time buyers into loyal customers.
A structured post-purchase system dramatically increases repeat order probability at every stage.
1st purchase100%
2nd purchase58%
3rd purchase43%
4th+ purchase36%
Build customer lifetime value that compounds.
Intentional lifecycle communication creates brand affinity — customers who buy more, more often, for longer.
64%
Open rate lift
3.1×
LTV increase
41%
Churn reduction
28%
AOV growth
Results
Results that compound.
A look at the systems, optimizations, and outcomes we've delivered behind the scenes.
Before
After
Skincare Brand
+€61,000/mo in email-attributed revenue
Full retention infrastructure rebuild across flows, campaigns, and segmentation.
DeliverabilitySegmentationCampaign CalendarAutomation Flows
Free retention audit
Not sure where to start? We'll show you.
What we build
Lifecycle systems designed to drive repeat revenue.
Strategy & Creative Direction
Retention roadmaps, brand voice, and full creative direction across every lifecycle touchpoint.
Welcome Series
Post-Purchase
Win-Back Sequence
VIP Program
Flows & Automations
Every high-impact lifecycle flow, built and optimized to run 24/7. Welcome, abandoned cart, post-purchase, win-back, VIP, subscription, replenishment, and more.
Campaigns & Calendar Management
Consistent, on-brand sends planned months in advance. No scrambled last-minute blasts.
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Deliverability & List Health
Inbox placement audits, domain warming, suppression management, and ongoing list hygiene.
97%inbox
Domain health✓
List hygiene✓
DMARC / SPF✓
Suppression list✓
Spam score⚠
Segmentation & Personalisation
Behavioral, RFM-based, and predictive segmentation — the right message to the right person.
VIP2.1K
At-Risk4.8K
New9.3K
High-AOV1.4K
Lapsed6.7K
Loyalists3.2K
Reporting & Revenue Attribution
Weekly dashboards with clear channel attribution, trend analysis, and growth recommendations.
Jan↑ 244% YoYDec
How it works
A retention operating system, not a project.
01
Discovery & Audit
Audit current retention systems, customer journey, flows, campaigns, and revenue opportunities.
02
Custom Strategy
Build a retention roadmap tailored to the brand, customers, products, and growth goals.
03
Implementation
Launch flows, campaigns, segmentation, automations, design, and copywriting.
04
Optimization
Continuously test, improve, refine, and increase performance across the account.
05
Reporting & Growth
Track performance, identify opportunities, expand winning systems, and scale results.
Every stage feeds back into the system — continuously.
Creative
Emails designed to stand out.
Every email designed in Figma before implementation. Zero templates — fully bespoke.
Infrastructure
Customer Lifecycle Infrastructure™
We don't build isolated email campaigns. We build complete lifecycle ecosystems — interconnected systems that guide every customer from their first interaction through long-term loyalty.
Acquisition Layer Capture and convert new subscribers into first-time buyers.
Activation Layer Welcome, educate, and drive the first purchase.
Retention Layer Repeat purchases, LTV growth, and VIP development.
Advocacy Layer Referrals, reviews, and brand loyalty at scale.
Testimonials
What brands say.
5.0 on Trustpilot
“Doma Media rebuilt our entire Klaviyo account in 3 weeks. Our email revenue went from 8% to 34% of total revenue. The systems they built genuinely changed how we think about retention.”
SL
Sophie Laurent
Founder
“The attention to detail in the email creative is unlike anything I've seen from an agency. Every email feels on-brand, intentional, and actually converts. Our open rates are up 60%.”
MC
Marcus Chen
CMO
“We'd tried three other agencies before Doma. None of them understood retention as a system. These guys think in infrastructure, not just campaigns. We hit $340K email-attributed revenue last quarter.”
FO
Freya Okonkwo
CEO
Our Tech Stack
Get started
Book a free retention audit.
We'll review your current retention systems, identify revenue opportunities, and show you exactly what we'd improve before you spend a dollar.
01
Discovery Call
Understand your brand, goals, and current retention setup.
02
Free Audit
Identify gaps, flows, campaigns, and revenue opportunities.
03
Strategy Roadmap
Receive a tailored plan showing exactly what we'd build.
04
Implementation
We build and launch every system inside your account.
05
Optimization & Growth
Continuous testing, refinement, and expansion of results.
01
Discovery Call
Understand your brand, goals, and current retention setup.
02
Free Audit
Identify gaps, flows, campaigns, and revenue opportunities.
03
Strategy Roadmap
Receive a tailored plan showing exactly what we'd build.
04
Implementation
We build and launch every system inside your account.
05
Optimization & Growth
Continuous testing, refinement, and expansion of results.
FAQ